10 SEO Tips to Triple Keyword Visibility

Creating keyword stemming (the ability to have a page returned for multiple results) is accomplished easily through using synonyms and alternative keywords for inbound and internal links.

SEO Tips to Triple Keyword Visibility

To promote this SEO tactic simply:

1. Map out the keyword cluster that best corresponds to the root phrase.
2. Make sure the initial keyword is utilized once in the first 25 words of the document.
3. Contextually integrate the secondary keyword 1-2 times into the page.
4. Make sure the page has 500-750 word min. so that search engines have enough context to identify the pages primary and secondary topic.
5. Use both the singular keyword variation and the alternative variation in the title if possible (or in the title+meta tag) – such as keyword1 in title, and keyword 2 (singular or plural in meta data).
6. Build internal links using the alternative keyword variations to supply the foundation of link flow.
7. Build inbound anchor text to the page (from other relevant pages) with the alternate variations of phrases you want the target page to rank for ( i.e. rates, pricing, fees, prices, cost) as an example of semantic stemming.
8. Wait for all the changes to get indexed.
9. Continue building internal and external inbound links until the page reaches the top 10 for one keyword, then reduce the inbound links for that keyword and focus on alternative variables so all the keywords are sufficiently nurtured.
10. Enjoy stemmed keyword rankings over time.

This works particularly well in the event that you are optimizing an array of keywords based on a semantic cluster (group of related words) and wish to use the synergy they create to provide buoyancy across multiple keywords simultaneously.

This simple, yet effective SEO technique can represent the difference between ranking for 10 keywords, 100 keywords or 1,000 over time, depending on how you scale this process across multiple pages in your domain.

SEO Tips to Transfer Latent Ranking Factors

This vitally simple SEO tip allows you to harness legacy pages to augment present-tense SEO efforts. When stale pages plateau, then simply put them to work by transferring that authority by creating new landing pages and harvesting the link equity and trust they have acquired.

Supplant Rankings by Transferring Latent Ranking Factor

Time (both freshness and trust) are powerful ranking factors when combined. The older the pages are in your website, the more potential link juice (to rank other pages) they can harbor. Don’t think in terms of raw power in the sense of page freshness, but aged pages are alternatively algorithmically elevated as a result of passing spot checks over time in the repository (where search results are returned from) where query data is cached and archived to feed SERP results.

If a page is spidered and indexed over several months, just like wine it gets stronger if augmented from within a site or from other sites. The result, aged pages typically rank on less inbound links and are more difficult to assess from a competitive SEO standpoint, meaning when your competition is trying to figure out why your pages rank outrank theirs for multiple keywords.

One sure way to revive archived or dormant pages is to link to them from new sources. If you define your ranking objectives (from skimming analytics), you can create new benchmarks and consolidate legacy pages by harvesting SERP and click through data and target rankings on page 2 for promotion and create new landing pages to augment a jump to the top 10 for that new page.

The combination of (a) using a seasoned page with trust (b) a keyword-rich contextual internal anchor text / link to the new page to pass along citation and (c) a few authoritative inbound links from pages with trust and do-follow status are enough to launch a buoyant mid tail ranking (a national keyword).

This strategy works particularly well with aged pages 9 months or older that are exhibiting the ability to rank for their primary keywords and a few alternative synonyms or inverted shingles (groups of words).

Aged pages usually require a fraction of the backlinks to acquire a visible search engine result page position. Also, once a page is in the top 10 results for a specific keyword variation, it has algorithmically proceeded through a series of filters that consider factors such as (1) citation – how many links a page has, “both from internal or external inbound links” (2) content relevance and (3) is the page a preferred landing page or a supporting page designed to pass along ranking factor.

Yet, to expedite alternative keyword variations, it is sometime quicker to just create a new page using exact match naming conventions in the URL (spell-it-out.html) in tandem with a similar h1 and title tag to create the perfect apex for a specific keyword variation.

Each page can easily rank for 2-3 keyword variations depending on what is present (1) on the page (2) in the title and meta data and (3) present in the internal or external inbound links from other sites (each represents 1/3 of the ranking equation) however the thresholds change based on competition, keyword saturation and demand as result of query deserves freshness.

The takeaway here is to leverage legacy content for internal links in batches of 5-10 pages per round, until the new landing page has enough traction to stand on its own new found relevance score as a result of link juice, trust and relevance signals.

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Organic SEO: Natural Search Engine Optimization

The question is; what will it take to grow your website into a flourishing and burgeoning, living, breathing online organism, capable of thriving online while surviving the cycles and bouts or seeding, nurturing and harvesting results?

As the analogy suggests, the only distinction between a plant and your website is that the fertilizer is “content” and the water it needs to survive is “citation from internal or inbound links”.

Primary Organic Search Engine Principles:

1) The playing field is level, since every website has to start somewhere (from zero).

2) Time, tactic and strategy can determine the rate of how fast your site grows, what it ranks for and how much link juice it can pass to other critical pages.

3) The climb to the top of search engine rankings is conditional (depending on competition/ challengers, site architecture issues, link development thresholds, and the barrier to entry).

4) Relevant /quality content is mandatory to gain a genuine online presence and lay the groundwork for future website / page authority (the stuff rankings are made of); stability and momentum.

5) Once you gain traction and rankings, there are bigger concerns (such as conversion, scalability, SEO defense and freshness).

Gestation takes time and each website has its own challenges, and not all seeds bud at the same time. In other words, the challenges of predicting the time to the top 10 depends on a number of variables. Don’t cut corners with low quality, copied or duplicate content as they do not carry the proper relevance signature.

The thing about organic SEO is, once you engage the process, you cannot dig up the seeds to see if they are sprouting, you must have patience and give each keyword what IT needs for it to surpass the needed relevance thresholds.

You have to plant each keyword in fertile soil (surrounded by relevant / themed content), provide sustenance (links) and provide radiance (citation and social engagement) to create the proper signals.

Primary SEO Considerations for Organic SEO

• Competition
• Content thresholds
• Time to Develop Authority

Competition:

Signals for consideration are:

• The age of their site (new entry or seasoned authority site).
• The number of pages that have dedicated to the THEME or keyword cluster.
• How many inbound links that are using to support their primary keywords through (a) navigation (b) server side includes (c) image alt attributes /internal links (d) contextual links and (e) deep links from other websites to mirror the on page SEO signals.
• How aggressive they are with on page content development, link acquisition (natural, paid, social or otherwise) and what type of SEO budget / resources they have to work with.
• Their ability to patiently build momentum and harvest their sites dynamic ranking equity it develops as it becomes an authority (from proper SEO).

Content Thresholds:

You can (a) look back to the history of the domain to assess the rate of its ascent (if it has impacted the link graph of the web enough through a ripple to make a dent) and (b) what their current online footprint is as a result of the type and frequency of content they publish to gain citation.

In summary, you should (1) find out when your competition started their quest and planted the first seeds and (2) what fertilizer they are using to keep their sites healthy and ranking in the search engine result pages.

For this feat, you can employ the aid of:

snapshot of www.archive.org

1) The Internet Archive: The website is www.archive.org and it is just that, an archive of the web for those websites that received enough citation to impact the link graph and get spidered and indexed search engines’ cache.

While the information is not always recent, you should be able to see when the first seeds were planted and how many pages have sprouted up over the years.

Omgili - Google Search: Assess Competition through Citation

2) Omgili.com : The Google driven forum / social media barometer that allows you to take a pulse on competitors, their publishing habits / post frequency across blogs, news, real-time, video, on the web at large and in forums.

Assess Indexation from Post Frequency and Time Specific Search

3) By using the new sidebar feature on the left side of a standard Google, you can enter a domain using the name of the website site:domain.com in a search query (replace your competitor with domain) and then select in the past (real time, week or month) to see their number of indexed pages and present indexed citations.

Time to Develop Authority:

This depends on multiple variables which may or may not be under your control, such as:

• How much time, energy, content and / or links you can build (based on limited budgetary or time constraints.
• If you apply consistent pressure through post frequency or lapse in pressing forward (for whatever reason).
• How aggressive the competition is in keeping their relevance score and authority scaled in step or ahead of your own.

For example, If they are publishing 5 times per week and syndicating their content through RSS feeds, aggregators, news / media channels and social media bi-weekly and you are only publishing one time per week, and only using one of many possible layers of citation and syndication, your relevance score and footprint is going to have a difficult time scaling past their organic search engine result page position.

No one said organic SEO was easy, however, the rewards of devouring dozens, hundreds or thousands of keywords based on (1) understanding underlying semantic keyword relationships and the value of natural language in application, site architecture, internal and inbound links and (2) creating top 5 search engine result page positions and coupling those keyword / rankings with ideal conversion objectives is priceless from the perspective of ROI.

Sure, you can go spend money on paid traffic, promotion and other means of online exposure, but organic SEO is by far the most cost effective method for driving more relevant traffic from people already searching for products and services like your own, than any other online medium.

If you are interested in organic SEO services, then visit our SEO pricing page for additional details or to request a quote for organic search engine positioning from SEO Design Solutions.

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Don’t Blame the SEO!

Instead of blaming the SEO guy or team when things don’t work out, oftentimes it’s a matter of conversions and conversion optimization, meaning – redesigning the website or creating specific landing pages that appeal to the consumers that frequent them. If your online business relies on conversions occurring on your pages, then you need to pay attention to what matters most – pleasing the visitor AFTER they arrive instead of just focusing on (a) what happens before they get there or (b) blindly getting more traffic to slip through the those pages.

How many times have you clicked through to a top ranking result, only to find a dated website or tacky landing page with no defined purpose in sight, a flimsy value proposition (if it even exists) or a weak call to action?

Despite their best intentions, this is clearly an example of someone being too close to a website who cannot determine if their website lacks performance, if it is possible of being improved (from trying something else) or if that site is merely on life-support.

Conversion Paths or Pages?

Does your product or service warrant a conversion path or a landing page? Depending on the climate of the consumer, the price point, how valuable the product or service is for their businesses survival of if it is an ancillary accessory.

Sure, people may spend $19.95 on an e-book, but that is not the same consumer who will spend $2000 on a bona fide solution. Similarly, you need to qualify the needs of your audience and provide them with enough information to persuade them to make an intelligent/left brained logical (central route processing) purchase (like a house, car, expensive piece of equipment or service) or an emotional/impulse (periphery route processing) decision.

The elaboration likelihood model (ELM) is based on this premise that people will spend more time on purchases that cost more than impulsive lower price point or value thresholds. For more on this and 100 other tactics used from ad agencies to sell anything to anyone, a link is provided to Drew Eric Whitman’s masterpiece “Ca$hvertising” at the end of this post.

If you come prepared when selling items with a higher price point and offer statistics, emotional triggers or methods to validate “social proof” that your product or service significantly satisfies their aliment, you can replace ignorance and scratching your head trying to figure out what’s wrong with your site with actionable intelligence you can couple with highly converting landing pages or conversion paths.

Setting the Stage for Conversion

Landing pages are ideal as pre-sell pages that provide an immediate benefit:

• Outline the problem with context
• Provide an angle, solution or free download of some sort in exchange for a name and email
• Offer the download as instant gratification as a result of the action/reward modality.

On the contrary, to get a conversion for a sale on a high-ticket item you may need to:

• Segment the traffic type and lead them through a 3-4 page conversion path
• Determine cues along the way (through yes / no or drop down menus) to eliminate diffusion
• Provide alternative solutions (calculated on their previous input) to provide the most relevant offer

As a result, even though you spent more time to get to the meat of what it is THEY need and NOT what you THINK THEY NEED, this can often produce significant increases in conversion as a result of asking and not assuming – which leads to the next point.

Realizing Your Website is Flawed

The truth hurts, but when it comes down to the two facets of (1) what is good for the webmaster/business owner and (2) what is good for the user, the visitors preference should define the monetary precedence. Failed Conversions can be derived from (1) lack of clarity on your page (2) too many options or (3) overwhelming graphical or textual elements which overpower the feel and function of a page.

The First Step in Recovery from Bad Landing Pages

Leading people though a series of mini-conversions “is the idea”; this is the precursor to visitor segmentation and conversion paths. Each click provides the visitor with an even more tailored and suitable circumstance by design.

Take a travel site for instance, if you have an excessive amount of heavy navigation, useless filters, muted colors or a narrow color palate and you are trying to whisk people away before they have even told you where they’re going – then you need to stop putting the cart before the horse.

If you on the contrary (a) asked them what the destination is in the first conversion objective (b) refined or eliminated other choices by suggesting a selection (villa, apartment, cottage, etc.) and then (c) used a minimalist design and tactful use of color to distinguish important elements you could eliminate conversion confusion.

Creating a simple, clear conversion path is the best way to ensure that the right visitors get to the right page (to make a decision, take action or peruse your offer). For more on this tactic and many others, I suggest you read the book provided by Ion Interactive called “Honest Seduction” you will not be disappointed (you can order the book from Amazon if you wish using the link provided at the end of this post).

There is a chronological process that typically unfolds over the course of a series of clicks. Of the three classifications of search behavior (informational, navigational and transactional) tuning the attention from a nebulous flashlight to a laser-like focus provides fewer options to distract the objective.

By simplifying the mental / visual tug-of-war one potentially encounters when skimming pages, the conversion objective that works wonders every time is (the big shiny unobstructed button) which is an attribute of Fitt’s law or an elements of button balance (to prioritize a preference and entice a visitor to take action).

Rather than break out the pros vs. cons of conversion, taking an aerial approach to the conundrum to find alternative ways to view the circumstance is what is suggested by this post. The takeaway here is “sales are the bottom line”, don’t blame the messenger for the message and don’t expect SEO to increase the bottom line “if you haven’t thought of what happens when the visitor arrives”.

Both must work in tandem to produce the proverbial one-two punch that means that despite the traffic source or keyword used to deliver a potential prospect to your page, that the design congruence, persuasiveness of the content and the imagery used all reinforce one synergistic action, and that action has been qualified, is frictionless to their objectives and produces short-term (immediate) and long-term (benefit) for their dilemma or circumstance.

What happens next it elementary, they proceed and purchase, download, subscribe or checkout on your website (or they find a competitor) who has provided more attention to detail for those critical conversion cues is up to you and how well you craft your landing pages and copy। As promised here are the two resources I referenced in the post.

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